Last month, we arranged an event in association with Exponea, a London-based specialist digital marketing company, which helped to highlight just how large this industry will become over the next decade. Adobe Systems is another digital technology company that is a core holding in our portfolios. It is the world’s leading digital marketing company. With a panel of speakers and audience ranging from technology executives to advertising agencies, marketing industry consultants, entrepreneurs and investors, we learned about some of the challenges faced and how the industry is likely to evolve. Our insight piece this month is written by Giles Tulloch which summarises what we learnt about digital marketing, its impact on virtually every company in our portfolios and the opportunities it offers them