Amazon’s announcement that it will offer free grocery deliveries for Prime customers represents a step up in competition between the internet giant and the UK supermarkets.
The US company, which bought upmarket grocery chain Whole Foods in 2018, will offer free Amazon Fresh delivery in London and the South East from today.
Plans are in the pipeline to expand the offer across the UK this year.
Russell Jones, country manager at Amazon Fresh UK, said: “Grocery delivery is one of the fastest growing businesses at Amazon and we think this will be one of the most-loved Prime benefits in the UK.
“We will keep improving the grocery shopping experience so by the end of the year, millions of Prime members across the UK will have access to fast, free delivery of groceries.”
There was little share price movement among the major UK supermarket chains, suggesting investors were not panicked by this morning’s announcement.
Sainsbury’s shares dipped one per cent this afternoon, Tesco was down 0.32 per cent and Ocado’s shares were slightly down by 0.77 per cent.