Christopher Rossbach, manager of the J. Stern & Co. World Stars Global Equity fund
Drinks and consumer brands
Last year companies such as Amazon, Alphabet and Facebook pushed global equity markets to all-time highs. As the pandemic shifted economic and social activity online, they helped people to buy what they need and stay in touch with family and friends.
But while 2020 was the year of big tech, 2021 will be the year of consumer companies, which have weathered the pandemic and are coiled to perform.
The extensive vaccination programmes across Europe and the US have shown the pathway bac to normality. Many people have saved by not going out ad holidaying. As economies open up they will begin going out and enjoying themselves.
We love Diageo and Pernod Ricard (the owners of G.H. Mumm Champagne) – companies which will benefit from reopening of pubs, bars and clubs- or Essilor Luxottica, which will sell more sunglasses as people resume holidaying.